From title tags to internal linking, from optional excerpts to rel=nofollow, this session covers the biggest search engine optimization mistakes WordPress bloggers make, and how to fix them.
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Podcasts Blogs
Ecommerce Blogging: Who, What And When
If you’ve even remotely considered adding a blog for your eCommerce site, then this article is for you. In this article originally featured on Practical eCommerce, Jeff Muendel helps eCommerce business owners design a strategy behind blogging.
A focused, well-written blog can get readers hooked on the blog and promote repeat visits to the website or garner subscriptions via RSS feeds and email newsletters. These recurring communications will help to tie potential customers to your site, encourage natural link building and increase repeat visits. Journalists are also more likely to follow a blog or subscribe via RSS than to visit the corporate site repeatedly. So, several avenues of search optimization and online marketing can be addressed with a single blog entity.
From the SEO benefits of business blogging to how it can help your customers, Jeff covers the basics of “who, what and when” of blogging. Read the full article at Practical eCommerce here.
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Audio Interview with Expedia.com SEO manager Chris Alan
In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Chris Alan, SEO manager for Expedia.com. Chris is a SEO veteran who currently manages all aspects of Expedia’s natural search channel, including keyword campaigns, landing pages, and more. We talk about common pitfalls that companies fall into when managing large, keyword campaigns as well as a number of other useful tips for big and small websites.
If you prefer to read this interview, check out the abridged transcript.
This podcast is now available for you to listen to.
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Interview with Matt Cutts, Head of Google’s Anti-Spam Team
In early December, I spoke at the PubCon conference where I had the chance to sit down with Matt Cutts, head of Google’s anti-spam team.
Matt was kind enough to agree to an interview, where he shared invaluable tips about Flash, syndicating content, the change to their supplemental results, and a lot more. His insight and advice is really helpful; he provides clarity on topics that can be really confusing.
If you prefer a written transcript, you can read the interview transcript with Matt Cutts on my blog. I invite you to listen to the podcast interview, which is available now.
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Interactive Marketing: Reaching Customers
UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
- Making your site “search engine friendly”
- “Pay-per-click” search advertising
- Benchmarking, competitive intelligence and ROI analysis
- Trends in contextual, behavioral and local advertising
Creating a buzz — viral marketing
- Blogs, RSS feeds, forums, wikis and more
- Harness “word of mouse” to enhance your brand
- Identifying the “sneezers” who will spread your viral message
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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Nuts & Bolts: Case Study
In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
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Interview with IBM’s Mike Moran
In this interview, Stephan Spencer, Founder and President of Netconcepts, sits down with Mike Moran, Distinguished Engineer for IBM Corp. Mike is an author and search marketing pioneer, who brought SEO to IBM and was able to use techniques to implement best practices on a massive scale. From establishing ROI to savvy uses of corporate resources, we talk about how powerful SEO can be for huge corporations, and how search marketers can navigate their way through corporate channels to effectively test new marketing strategies, attract customers, and incorporate SEO into their daily lives.
If you prefer to read this interview, check out the transcript.
This podcast is now available for you to listen to.
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Interview with Persuasion Architect, Bryan Eisenberg
Persuasion Architecture is based on Bryan’s idea that, “everybody does things for their own reasons.” These reasons translate into four, distinct preferences, the how and why people do the things that they do. Once you understand the four basic personality types — emotional, logical, fast-paced, and disciplined — you can build perspectives or snapshots that give you insight into how your customers might want to purchase your products. Once you understand the “how,” then you can build the “who.” Who is buying your products from your site? That’s where profiles come into play, small pictures to what Bryan says will “give us a little better understanding of who that grouping or that mode of behavior is going to be — and then ultimately two personas.”
Listen to Stephan Spencer’s interview with Bryan Eisenberg for more about how to boost your site’s conversion rate.
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Twelve SEO Mistakes Most Bloggers Make
In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.
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Interview with Maile Ohye from Google
Do you lie awake at night wondering whether or not Google wants to know what you’re thinking? Find out by listening to this interview with Maile Ohye, Google’s Senior Support Engineer, and Stephan Spencer, Founder and President of Netconcepts.
In this 24 minute interview, Stephan and Maile discuss how your feedback influences Google’s decisions for user and webmaster support, Google’s “New” Webmaster Guidelines, and a wealth of technical SEO “best practice” questions related to things like cloaking and paid links.
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Related tags
Business Blogging
Buzz Marketing
online marketing
RSS Marketing
Web Marketing
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